Rice has been consumed as a diet staple for thousands of years by more than half of the world's population. It has seen a tremendous growth in popularity among North Americans in recent years. This is due in part to the growing recognition of the health benefits associated with eating rice. Not to mention the endless versatility rice offers from the most basic recipes to exotic cuisine.
Rice is quick and easy to prepare. Its mild flavour makes it an ideal companion to spicy dishes, while it enhances the subtleties of fish, chicken and meat. It is delicious in both traditional and contemporary gourmet recipes. Best of all, rice can be prepared in countless ways, offering a wide range of delicious alternatives. All of these features have made rice a regular for breakfast, lunch and dinner, the world over.